Writing catchy email subject lines doesn’t have to be complicated—it’s all about getting attention and sparking interest. The best subject lines are personal, clear, and offer something of value, whether it’s solving a problem or creating curiosity. A great subject line can make all the difference in whether your email gets opened or ignored.
In this guide, we’ll walk you through tips and insights on crafting good email subject lines that actually work, help you avoid common mistakes, and give you strategies to improve your open rates. Keep reading to learn how to create subject lines that get results and move your sales forward.
What Is A Sales Subject Line For An Email?
A catchy email subject line is the first thing someone sees when they get an email - it’s that short bit of text that shows up in their inbox. It’s basically your first (and sometimes only) shot at getting them to open the email.
For sales emails, an effective subject line should be clear, interesting, and relevant to the person you’re reaching out to. It might include something personal, a question, or a specific benefit to grab their attention. If it feels too generic or spammy, chances are it’ll get ignored.
Think of it like the headline of an article - you want it to make people curious enough to read more.
How To Write A Good Email Subject Line For A Sales Email
A good sales email subject line grabs attention and makes the recipient want to open your email - without feeling like spam. Here’s how to write a few different subject lines that actually work:
1. Keep it short and clear
People skim their inboxes, so don’t overcomplicate it. Get straight to the point in 5–7 words if possible. The less email subject line keywords, the easier it is to grab attention.
Example: “Quick question about [Company Name]”
2. Make it personal
Nobody likes a generic sales mail. Subject lines stand out when using the recipient’s name, company, or a specific pain point. It makes it feel like it was written just for them.
Example: “John, struggling with [pain point]?”
3. Focus on what’s in it for them
Your subject line should hint at a clear benefit. Why should they open your email?
Example: “Cut your team’s meeting time in half”
4. Make them curious
Tease valuable info or ask a question that makes them want to know more.
Example: “The one mistake costing you sales”
5. Use action words
For effective email subject lines, use verbs like boost, improve, unlock, and discover make your subject line more engaging.
Example: “Unlock new leads with this simple change”
6. Don’t sound like spam
Avoid all caps, excessive punctuation, and words like free or limited time—they can land you in the spam folder, especially for cold email subject lines.
Bad: “FREE OFFER – OPEN NOW”
Better: “Exclusive insights for [Company Name]”
7. Test and adjust
Not every subject line will be a hit. Try out different ones, see which catchy subject line promises greatness, and tweak from there.
Subject Lines For Cold Emails
A compelling subject line makes the recipient want to open your email - without feeling like spam. Here’s how to write one that actually works:
Personalized subject lines
- “Quick question, [First Name]”
- “Ideas for [Company Name]”
- “Loved your work on [Recent Project]”
Curiosity-driven subject lines
- “You might find this interesting…”
- “Have you considered this for [pain point]?”
- “The one thing [competitor] is doing differently”
Value-focused subject lines
- “How to [achieve specific result] in 30 days”
- “Boost [metric] without changing your workflow”
- “A simple way to improve [specific process]”
Problem-solution subject lines
- “Struggling with [pain point]? Here’s a fix”
- “A better way to [common challenge]”
- “This might help with [specific issue]”
Short and direct subject lines
- “Time to chat, [First Name]?”
- “Worth a quick conversation?”
- “Can I help with [specific need]?”
Subject lines for follow-up emails
A follow-up email subject line keeps the conversation going and reminds the recipient about your previous message. A good follow-up subject line works when it is clear, engaging, and relevant to the recipient’s needs. Here are some examples for your sales process:
Personalized subject lines
- “Just following up, [First Name]”
- “Any thoughts on this, [First Name]?”
- “Next steps for [Company Name]”
Curiosity-driven subject lines
- “Still interested in [topic]?”
- “I didn’t hear back—should I close this out?”
- “A quick update you might like”
Value-focused subject lines
- “Here’s something that could help [pain point]”
- “A fresh idea for [Company Name]”
- “How to improve [specific process] right away”
Problem-solution subject lines
- “Struggling with [challenge]? Let’s fix it”
- “I found a way to solve [pain point]”
- “This could make [specific task] easier”
Short and direct subject lines
- “Following up—thoughts?”
- “Worth a quick chat?”
- “Let’s reconnect this week”
Sales Email Subject Lines For A Customer Reactivation Email
A customer reactivation email subject line is designed to re-engage inactive customers and encourage them to return, almost like email marketing subject lines It should be attention-grabbing, personalized, and offer a compelling reason to take action. Here are some examples:
Personalized email subject lines
- “We miss you, [First Name]!”
- “It’s been a while, [First Name]—let’s catch up”
- “A special offer just for you, [First Name]”
Curiosity-driven subject lines
- “Guess what’s new since you left?”
- “You won’t want to miss this…”
- “Something exciting is waiting for you”
Incentive-based subject lines
- “Come back and enjoy [exclusive discount]”
- “Here’s 20% off—just for you!”
- “A special reward for returning customers”
Problem-solution subject lines
- “Struggling with [pain point]? We can help”
- “Here’s what you’ve been missing”
- “Let’s pick up where we left off”
Short and direct subject lines
- “We’d love to have you back”
- “Rejoin us today—no strings attached”
- “Your [account/benefits] are waiting”
Subject Lines To Ask For A Meeting/Call
A meeting request email subject line should be clear, professional, and compelling enough to encourage a response. Whether you’re requesting a call, a virtual meeting, or an in-person discussion, here are some subject line ideas:
Personalized subject lines
- “Quick chat this week, [First Name]?”
- “Let’s set up a time, [First Name]”
- “Can we schedule a call, [First Name]?”
Curiosity-driven subject lines
- “I have an idea for [Company Name]”
- “Let’s talk about [specific challenge]”
- “A quick conversation could help with [pain point]”
Value-focused subject lines
- “15 minutes to improve [specific process]”
- “How we can help [Company Name] grow”
- “A strategy that could boost [metric]”
Short and direct subject lines
- “Time for a quick call?”
- “Meeting request—your availability?”
- “Let’s connect this week”
Urgency-based subject lines
- “Spots filling up—let’s talk soon”
- “Can we chat before [deadline]?”
- “This won’t take more than 10 minutes”
Examples Of Eye Catching Subject Lines
Here are some great email subject line examples you can use:
Next sale
Exclusive offers
Prospects' pain points
Action-driven email
Successful sales
Avoid spam filters
Valuable insights
Conclusion
Writing a great sales email subject line is key to grabbing attention and getting people to open your emails. When done right, it can make a big difference in your engagement rates and help you create a mutual connection with prospects. Bluedot is here to make that process a lot easier. It helps you craft those perfect email subject lines after meetings, while also simplifying your overall outreach and saving you time.
But Bluedot isn’t just for follow up-emails - it’s also the perfect tool for recording meetings, especially when you or someone else is sharing a screen. It’s not just about transcribing either. Bluedot also handles things like auto-generated follow-up emails, meeting templates, note-taking, and securely storing your recordings for easy access later.
With the new AI chat feature, staying productive and collaborating is smoother than ever. Whether you’re working on your emails or managing meetings, Bluedot makes it all easier and more efficient.
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